Ambiente 2020 : 'RAK STONE' launched - Evolving Dynamics of Artisan Tableware
11th February 2020, Frankfurt – Germany: 2020’s biggest and most glamorous tableware Innovation of the year, ‘RAK Stone’. An amalgamation of the best of both worlds as it flaunts the look and finish of stoneware yet is fully vitreous and edge resistant like porcelain. A first in the market, which is distinctive and ideally suited for the HORECA industry’s precise requirements. RAK Stone collection comprises of 2 newly developed ranges Ease and Spot, which offers diners and Chefs exceptional durability and aesthetics.
Ease reflects unrivalled luxury. The interplay of speckled colours and the durability of stoneware results in distinct porcelain pieces that adorn dining tables with novelty.
Timeless elegance defines Spot, its abstract and unique patterns lends visual perfection on to plated meals. The grit and grace of natural stone is handcrafted on premium quality porcelain.
RAK Porcelain unveiled 350 SKU’s at Ambiente 2020 – Messe Frankfurt, this also includes a new organic shaped range ‘Fractal’ designed by celebrity designer Gemma Bernal that adds to our treasury. The renewed partnership follows the enormous success of the ‘Hide’ series from the Epic collection which was felicitated with the Red Dot Design award for product innovation in 2019.
The collections this year were displayed across a massive space of 400 sq.m for the first time as Ambiente dedicated an entire hall exclusively for the HORECA fraternity. The distinction successfully resulted in better footfalls and genuine customer inquiry and networking among industry counterparts.
RAK Porcelains’ assistive wellness dinnerware series ‘Sensate’ - awarded the German international design honour was showcased at the event. Conceived by industrial design expert Sahar Madanat of Twelve Degrees the Sensate collection extends the company’s hospital portfolio. It's universal, user-centric design benefits differently abled people - those with visual limitations, upper limb impairments and stroke victims with limited muscle or hand co-ordination.
RAK Porcelain also launched in 2020 its global website dedicated to core regions of Europe, USA and Rest of the World to simplify their customers and end-users’ digital experience and offer convenient navigation through varied tableware solutions offered.
About RAK Porcelain L.L.C:
RAK Porcelain specializes in the crafting, manufacturing and supply of exquisite quality Porcelain tableware catering to the International HORECA Industry. Headquartered in the emirate of Ras Al Khaimah - United Arab Emirates. Our production facility spans an impressive 100,000 square meters equipped with state-of-the-art machinery capable of producing 28 million pieces of high alumina porcelain tableware and top shelf décor accessories annually. Our core operable divisions are situated in Luxembourg (Europe), New York (US) and UAE which function via a robust distribution network spanning across 5 continents reaching over 165 countries.