RAK Porcelain launches Novelties 2019 at Ambiente

15-02-2019

RAK  Porcelain unveiled its newest collections for the year , officially launching the Novelties 2019 at Ambiente in Frankfurt, Messe amidst much fanfare.

Raising the innovation bar within the industry as expected, RAK Porcelain has introduced innovative and inspirational dinnerware that is high on designs and quality yet does not compromise on functionality. We launched 20 ranges this year to enhance our profuct portfolio.

This years collections are a dedication to Masterchefs around the world, to assist them in bring out their culinary creativity and skill. RAK Porcelain has introduced various collections, which will add to the illustrious Ivoris, Polaris, Fusion, and Opulence lines, in addition to the ‘Suggestions’ series which is expected to take the market by storm due to its aesthetic quotient and ergonomics coupled together. RAK Porcelain has also launched 2 new Cutlery set variants namely Sleek and Savoury.

The company is also working towards making in-roads in the healthcare and wellness segment with the launch of the Sensate series which is an assistive dinnerware sets created by Sahar Madanat, an award winning expert industrial designer.